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Practical guides to B2B prospecting: the CNIL’s rules, email deliverability, targeting in the French company registry, and every channel from email to WhatsApp.

Emailing a director you don’t know is allowed between professionals, on four conditions: the right subject, the sender’s identity, the data source and a simple unsubscribe.
The public registry of French companies is often enough to build a precise prospect list: by activity, legal form, department and size, with each company’s directors.
Three DNS records weigh on whether your emails reach the inbox. What they do, how to set them up for Google Workspace, and why to use a separate sending domain.